Social networks are not only useful channels of communication, but also very important resources for sales and marketing. Social media draws people of all ages from all over the globe, so the question is not whether it can be used to improve the profitability of a business, but how to do it most efficiently.
According to Statista, Facebook, YouTube, Instagram and their likes are attracting more than two billion active daily users around the world. It’s a stunning figure, but if you don’t adopt state-of- the-art digital marketing strategies, it doesn’t automatically guarantee revenue growth for your business.
In this post, we will explore the advantages of social media marketing and use these promotion outlets to show you 10 ways to increase your business’ productivity.
Let’s take a closer look!
Benefits of social media for business
Did you know that more than 50 million small businesses are actually using Facebook pages to communicate to their customers? And that’s just Facebook, so consider how many companies are using other social media sites including Instagram, Twitter, etc. The fact that nearly 60 percent of people use social media to study brands and products is even more fascinating. Social networks and business work well together, and the partnership is only getting healthier.
But herein lies the questions. What specific objectives will social media marketing achieve? Are there any obvious advantages that these social networks can bring to your company?
Jake Gardner, a CMO at Assignment Helper, says there are several benefits of using social platforms for brand promotion. According to him, social platforms:
1. Promote businesses through low-cost or non-cost campaigns
2. Raise brand awareness and increase the number of fans.
3. Raise the number of verified leads.
3. Increase company–consumer interaction.
4. Raise the number of clicks.
5. Optimize search engine ranking (SER).
6. Solidify customer satisfaction rate.
7. Enhance brand authority.
8. Make the business more competitive
Hopefully what matters most to you is the last advantage on our list, so we will take time to dissect it more deeply.
How to use social media for your business: 10 Simple tips
Most social networks are flexible enough to allow users play with different styles and formats, so there are literally endless opportunities to enhance your business. Though some of these strategies are universal, we will share with you the top 10 ways you can use social media to improve the profitability of your business.
Push traffic to your website or landing pages
Getting traffic to your landing pages and eCommerce platform is the first way to take advantage of social media for business purposes. Much of the business these days is done largely online, which ensures that you can use Facebook and other networks to direct potential customers to your sites.
An assignment writing company, for instance, uses social media to reach the expected sales goals and also increase the ranking of search engines. The situation gets even better when you add social sharing buttons to your site as costumers will have the ability to quickly and effortlessly share your content to their pages.
Work with social influencers
Influencer marketing is flourishing on social media because people tend to trust credible and reputable niche figures. In fact, surveys show that 49 percent of consumers depend on endorsements from just the influencer. Identifying the right guy for this role is the only thing you need to do. The point is, you should find a social influencer that suits your brand’s style and vision.
In addition, variables such as the number of followers, average interaction per post, and location must be taken into consideration.
Make your content interesting
The only way to keep your social pages relevant and interesting in the long run is to maintain consistent publication of quality content. One more thing to add here is, you must blend the content to make it flexible and enjoyable to the target audience. What does that mean? Simply put, this means going beyond using just the popular formats such as text posts and pictures. Other formats should be used, including infographics, animations, GIFs, maps, memes, audio files, and photos to spice up your content.
Make video marketing a priority
Speaking of videos, we should stress the importance of this content type as it represents a dominant component in modern marketing. More than 70% of consumers would prefer to watch a product or service clip instead of reading a text summary. This signals clearly that, in order to promote your business, you need to invest in video marketing. Live videos are becoming more and more important these days, however good old product reviews and testimonials can not be neglected.
Don’t be too aggressive
Even as your main objective is to turn social accounts into profit-generating machines, try not to be too pushy or aggressive. In this case, less means more. After all, social media users want to be entertained or informed, so serving excess promo content may rather pust them away.
You should, on the contrary, try to follow the popular concept of 80/20. Under this maxim, 80% of videos should be amusing and educational, while only 20% of videos should have a sales intention and inspire the audience to buy your products or services.
Make use of ad targeting tools
Another extremely useful strategy is to use social ads to monitor validated leads. Social networks have built outstanding targeting tools, so you could use them to connect with the people who are likely to become full-time clients. You can make use of tools that target these types of audience:
1. Target core audiences based on demographic features.
2. Target personalized audiences based on earlier experiences with the brand.
3. Target lookalike audiences based on similarities to current customers.
4. This is an incredibly powerful way to reach out to your prospects and close more deals relatively inexpensively.
Tell your story
Doing good is not good enough, letting others know that you are doing great is equally important. Do you know what separates successful companies from less efficient competitors? It is the story they tell in order to persuade people to share the same vision, values and beliefs.
You can certainly try to create and tell your own story on social networks in such situations and use it as a means of promoting your business. If you’re not much of a storyteller, we recommend that you partner with canonspace to help project your business story to the world. This has proved to be one of the most effective social media marketing strategy.
Encourage consumer-generated testimonies
You don’t have to do all the work on your own sometimes. In the opposite, encouraging the public to participate and publish user-generated content (UGC) on their social media accounts is necessary. It’s a powerful strategy for advertising because you can transform ordinary consumers into brand ambassadors.
You can do this effectively via social contests. However, there is always the option to offer people who create the most appealing brand-related posts small incentives as a reward. If you are doubting the strength of this strategy, check out this statistic: 85 percent of consumers find visual UGC more influential than brand photos or videos.
Social media customer support
A vast majority of consumers expect companies to solve customer service problems through their social media channels. They have great expectations and expect a brand to respond in a matter of hours to a question or service-related inquiry.
As a business owner, you should leverage on this strategy to improve your customer service. Through social media channels, you can always be available to customers and respond more politely and informally to their questions or remarks. It will also help you interact better with your customers and get genuine feedback about your company’s product(s) or service(s).
Keep in mind the ‘timing’ factor
When sharing content on social media, be vigilant about the timing. Many studies have tried to postulate the best times for reaching an audience, but we strongly encourage you research independently and critically evaluate what works for your audience. You will therefore know when your fans are most active and your posts will have the greatest impact on the target audience.
Most companies use social media to increase awareness and expand their reach, but fail to notice a simple fact – social networks can also help them boost long-term revenue. All it takes is to find the best channels for your brand and use state-of-the-art strategies to promote your products or services.
Feel free to leave a comment– we’d love to know your views on this topic!