Choosing The Best Smartphone For Your eRetail Business

Gone are the days when businesses were all brick and mortar. Lately, technology has changed everything. The ubiquity of internet-connected apps has completely revolutionized the way customers communicate. And eCommerce is fast becoming the new normal – especially in the face of the recent global health crises.

With just a smartphone and internet connection, business owners can reach millions of customers from the comfort of their bedroom at the click of a button. Not leaving out the fact that businesses run online are cheaper to run, enjoy better flexibility, and have limitless potential.

Are you a business owner, an entrepreneur, or an individual looking to kick-start your eRetail business on a tight budget? Here is a quick guide to help you make the best choice of the perfect smartphone you need.

What exactly do you need?

We all have personal preferences, and there are quite a lot of different physical smartphone specs in the market.
For instance, I prefer a smartphone with a larger screen as opposed to my buddy Ernest who would rather use a compact device that can be operated with one hand.

Are you looking for long battery life or do you already have that covered with an external power bank?

How about the camera pixel?

In any case, have in mind the specific case use of the phone you intend to buy.

You can do this by drafting out the list of most essential features you want in a smartphone and shop for a device that ticks all of the boxes.

What’s your budget?

You’ll find smartphones capable of basic operations that cost as low as $50. There are also high-tech smartphones like the Falcon Supernova iPhone 6 Pink Diamond that costs a whopping USD 48.5 million. See? It’s got to do more with what you have on your budget.

If you cannot afford the latest iPhone or the Samsung Galaxy, No probs, you can still go for the smartphone that fits your budget. Although there might be one or two extra-tech-features you’ll be missing. For instance, high-end Samsungs and iPhones have good water-resistant abilities. Some budget smartphones may be water-resistant, but not as much.

How much mah battery do you need?

As much as you need a phone with a good RAM, quality camera, and enhanced display, you mustn’t forget that the more the features, the higher the battery drain.

So, before you choose a smartphone for your eCommerce business, you need to consider certain factors such as;

  • Your budget,
  • How long you might be out on the road, and
  • What kind of apps your smartphone would be using

Budget smartphones with low-resolution graphics generally have longer-lasting batteries because they don’t have the gimmicks high-end phones have.

Besides, one of the major drains of smartphone batteries is the screen light. You need a lower screen brightness to operate your phone in dark spaces. Conversely, you would need to increase your phone brightness when you step out in the open. Question is, would you be working more in an enclosed (dark) office or in the field where there is higher illumination.

Minimum Camera pixels

It would be stating the obvious to say that you need the best quality camera for your eCommerce business. However, cameras aren’t all about pixels as most people have been made to believe.

While shopping for a quality camera, here are other micro-specs you look out for;

  • Autofocus capability,
  • Quality of flash,
  • Zoom levels and
  • Intelligent (AI) camera feature

Read also : AI In Business: Top 5 Benefits And What To Expect In Future

How much RAM do you need?

RAM (an acronym for Random Access Memory) is where bits of data are stored as they wait in line to be processed by your CPU. A smartphone RAM is important especially when you’re multitasking, as recently-active apps are stored on it pending when you would switch back to them.

Phone Apps like the keyboard, system interface, and home screen are almost always stored on the RAM for quicker access.

Depending on the system, these basic elements can permanently occupy up to half a gigabyte of RAM, so you know you need at least that much to begin with.

Apple devices are generally more RAM-efficient than Android devices, and that’s why iPhones generally have a lesser RAM size than their android counterparts.

For example, an iPhone with 4GB of RAM may operate much smoother than a similarly specced Android smartphone with 8GB of RAM. This all has to do with the fundamental difference in the way iOS and Android handle apps.

In any case, always go for a phone with at least 2GB of RAM. Phones like the Samsung Galaxy Note 10 Plus comes with up to 12GB of RAM, through such phones cost a good fortune. The more the RAM, the more apps that can run in the background of your phone without slowing it down.

How much ROM do you need?

Talking of memory, smartphones have two main specs, RAM (Random Access Memory, discussed in point 4), and ROM. RAM equals the memory (or memory bar) of the smartphone, while ROM is a part of the device’s internal storage, equaling the hard disk of the computer.

The bigger the RAM, the more software the phone runs smoothly; While the bigger the ROM, the more data a smartphone can store and still function efficiently. Usually, a phone with big RAM doesn’t easily get stuck and processes faster than that with a smaller RAM.

On the average, most of today’s mid-range phones come with 32GB of ROM. Other smartphones like the Oppo Reno 10X zoom are equipped with as much as 256GB large ROM.

Type of processor

Above, we discussed smartphone memory (RAM and ROM) and how important it is to the performance of any device.

But memory isn’t all that is needed for the smooth and efficient running of a smartphone. The type and quality of the processor is an important yardstick too.

The better the processor, the smoother and lag-free experience you would have while operating your device. Smartphone processors are mostly labeled by the number of cores and clock speeds they can offer. The most popular brands are Qualcomm and MediaTek.

Read also : 10 Lucrative Agri-Business Opportunities For Techpreneurs

Frequency of updates

More often than not, smartphones are running multiple programs at a time and this translates to one thing – the system gets slower over time. There would come a time when a part of the smartphone’s hardware would need to be replaced, or the firmware that the phone runs on would require an update.
Frequent firmware updates will give your device a better look, solve heating problems, fix bugs, and optimize your phone’s software performance.

Investigations have placed Nokia way ahead of the pack with over 80 percent of the phones the company has shipped in the past year already running Android 10. Samsung is in the second spot with at least 65 percent of its devices running the latest Android version.

Manufacturers like Xiaomi and Huawei have slightly average numbers, while companies like Lenovo, Oppo, and Vivo have slightly disappointing figures.

However, note also that companies often release more frequent updates for their high-priced devices. Mid-range and budget smartphones may not enjoy that much love. So while shopping for a new smartphone, have this information at the back of your mind.

Final notes

In addition to the specs explained above, there are many other specs to consider while shopping for a smartphone for your eCommerce business. These include,

  • Size and type of display
  • Hearing aid compatibility
  • Firmware/android version
  • Ability to connect to wireless and other forms of connections,
  • Sensors, and many more most of which we are already conversant with.

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